Live Models敏锐的洞察力使营销ROI翻倍增长
阅读经典案例
Live Models
Speed to insights to adapt quickly with always-on models.
WHY DO I NEED THIS?
Adapt quickly
In turbulent times businesses need speed to insights to adapt quickly to disruptions and potential impacts on performance. Marketing leaders with quick assessments of business drivers can take the guesswork out of what is driving changes to the business.
HOW DOES IT WORK?
Always-on models deliver insights in "real time"
Analytic Partners’ Live Models, as part of a Commercial Mix Model (CMM) foundational analysis, enables decision-makers to understand business drivers in real-time, with faster measurements, keeping a finger on the pulse of the enterprise with insights that are “always on.”
WHAT MAKES IT EFFECTIVE?
Balance speed and depth of insights
Live Models allow for real-time, right-time results, as data is made available, to mitigate risks and identify new growth opportunities. Analytic Partners can help you balance the speed and depth of insights with analytics and guidance when you need it the most.
Highlight where to shift or focus strategy in real-time
Live Models quickly answers business questions such as:
Should we continue to air the current campaign?
What’s the impact of the economic downturn?
How are competitive factors like product launches impacting performance?
Which new media channels are performing best?
What drove sales increases/decreases this month?
Are the changes made to my marketing mix improving performance?
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